In the past few years, making videos has become really popular. It’s easy to understand why. When you make a video, you get lots of good things that are hard to get in other ways. One kind of video called an animated explainer video is especially good. Let’s quickly look at why Explainer videos can boost your marketing campaign.
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1. Excel at Streamlining Complex Subjects
Sometimes, it’s tough for people to understand things that are complicated. When you try to explain something or make them understand a situation, they often get confused.
But don’t worry! Animated explainer videos are really good at making complicated things simpler. They show the situation and give a clear explanation. These videos are great for showing how things work, how to use a product, and why it’s useful.
They can also explain why the new technology is helpful. Plus, animated explainers grab people’s attention and help them understand tricky topics and the most important points.
2. Excellent at Keeping Audience Engaged
A really good video keeps the audience interested the whole time and makes them curious about your product. Animated explainers are excellent at this because they are always changing and never get boring.
These videos have lots of interesting details, examples, and little stories that grab the audience’s attention and prevent them from getting bored. They can enjoy the video and make sure they don’t miss any important information.
3. Can be Used in Any Industry and Markets
The amazing thing about animated explainers is that they can be used in any industry, without any exceptions. They work well for all kinds of businesses, whether they are small startups or big companies. Actually, these videos can be used for almost any type of business like health, technology, education, finance, beauty, fashion, law, real estate, and more. Animated explainers bring benefits to any business.
When you make an explainer video, people from any country can watch it as long as they have the internet. Of course, this depends on the people you want to reach. If you want to expand to different countries, animated explainers are the perfect choice for you.
4. Powerful to Increase the Conversion Rate
Conversion rates are like an important measuring stick to see if your business is doing well. They tell you the percentage of people who decide to buy what you’re offering compared to the number of people who saw your ads. It’s especially important if you sell things online because it’s harder to deliver digital products and services.
Animated explainer videos can actually help you increase your conversion rates in a few ways. First, they can get more people interested in buying your product or service. This means more people will actually make a purchase.
Second, they can help you convince more people to buy. If you have lots of visitors who don’t buy anything, it could mean there’s something wrong with how you’re promoting your stuff. An animated explainer video, or any other kind of explainer, can help you fix that. It will explain your product or service better and make people more likely to buy it.
Also, our friend from jasaanimasi.com explained that explainer videos can boost the conversion rate up to 145% which is really great for all businesses to incorporate this type of video.
5. Create a Good First Impression
Before deciding to invest in something, especially when buying a product, people like to watch a video. The best choice is often the one with a great and attractive video. Animated explainer videos, as well as other types of explainers, can help you grab their attention and explain why you’re a good choice.
Videos are more interesting to them because they are visual and convey messages better. Also, many people don’t have a lot of time to read long texts about your business. For them, the best option is a short text along with a video that can tell them everything in just a few minutes.
6. Perfect for Showing Your Product or Service Benefits
After people become interested in your product or services, they want to know how using them will benefit them. Animated explainers are excellent at explaining how a product can help, improve everyday lives, solve problems, and why it’s a good choice.
They’re also helpful in explaining the main features of a product, which is always a plus. In fact, this is another reason why people like to watch videos before buying something. They want to know what they will get in return for their money.
7. Make Easy Connection
It’s important to remember that animated explainers are excellent at creating a connection with the audience. They can evoke strong emotions, especially when using the right script and beautiful visuals.
Animated explainers are skilled at illustrating what can happen in a specific situation and why something is important. Basically, they show the audience what they can expect if they choose your product, which makes them more likely to choose your company.
8. Can Be Used for Any Channel
In advertising and marketing, there are lots of options, but one of the best ones is using different types of videos. Animated explainer videos are a fantastic choice because they can be used on various platforms, such as social media channels, blogs, and more. Basically, if your business is online, it can benefit from animated explainers.
Conclusion on Why Explainer Videos Can Boost Your Marketing Campaign
In summary, animated explainer videos are really good at explaining even the most difficult topics to your audience and building a connection with them. If you want to see how they can help your business, you should reach out to a video production or graphic design company that can create the video you need in the right way. They will help you create a high-quality video that attracts your audience.
If you don’t have the skills or time to design and produce your own marketing materials, you can hire a company with the experience and dedication to do the work for you. Riff Design is a company that has a team of creative designers who can provide unlimited designs and animations for an affordable fixed price.
Whether you need branding, web design, animation, or other graphic design services, Riff Design can help you overcome all your design challenges. Contact us today to get started!
Established in 2014, Riff Design has been at the forefront of content creation in the UK. With a passion for storytelling, we've honed our expertise in article writing, brand identity services, social media content, and video production. Our commitment to helping brands connect with their audience through compelling narratives and visuals has made us a trusted partner in the industry.
