If you’re like many people who sell things, you’re always trying to find new and good ways to talk to the people you want to buy your stuff and make your business bigger. When it comes to videos, there are lots of things you can do.
It doesn’t matter if you have a small business or a big one, using videos can help you do what you want with your marketing. In this article, we talk about why videos are good for marketing and the best ways to start doing it.
Table of Contents
First, What is Video Marketing?
If a picture is worth a lot of words, then a video is worth even more!
Video marketing means making and sharing videos to help your business. You can use videos to make people know about your brand or get more customers. When you do it right, video marketing can be really powerful and make your organization grow.
Videos are also great for getting people interested and showing them what your company is like. You can use videos to connect with customers, tell them about your products or services, and even teach them how to do something!
Imagine a world where you can talk to each customer individually. Videos can get their attention and make them listen or watch before they decide to buy something!
This is all possible with video marketing. It’s a smart way to make interesting content, get new customers by giving helpful information, and make videos that lots of people want to watch!
Did you know that a lot of people watch videos when they’re interested in something? About 79% of people watch at least some of a video they like, and 46% watch the whole thing! That’s a big opportunity to reach customers with the right message!
Videos can also help you get more customers and make more sales. When you put videos on your website, you can increase your sales by up to 80%! Videos are better at getting people’s attention than just words, and they’re more likely to be shared online.
This means even more people can see them! In fact, using videos as part of your content plan can bring three times as many visitors to your website through search results.
A recent study by HubSpot showed that including videos in your content plan can make your website get 80% more visitors from search results. This means that videos are not just a new thing anymore, they’re really powerful!
They help tell stories about your brand, explain why your stuff is good, and make friends with possible customers. And guess what? More and more people want to watch videos every day!
If the numbers don’t convince you, here are the top five reasons why you should use videos in your marketing plan.
5 Advantages of Video Marketing for Your Business
1. Videos Assist in Narrating Your Story in a Captivating Manner
Video is a new and cool way to connect with your audience and make them trust you. Nowadays, companies use digital marketing to make friends with people. Videos help you talk to your audience and show them who you really are.
It’s like a bridge that connects what you say with your true self. When customers see behind the scenes and learn about your brand, they will believe that your business is the best choice for them!
When you use videos in your marketing, people can get to know you and your business in a way that words alone can’t do. This is important because people like doing business with someone they know, like, and trust.
When people feel like they know you, they will be loyal customers and tell others about your company. They become your big fans!
2. Video Marketing Creates Leads and Sales
You need to think about this, when people watch a video, they are 64-88% more likely to buy something. Videos don’t just help you reach your goals, but they also bring lots of people to your website and make them interested in your business.
One reason videos are so good is that they help people remember information better. If customers only hear something, they might only remember 10% of it after three days. But if they see pictures or videos along with what they hear, they can remember about 65% of it after three days.
Another important thing about videos is that they give you a lot of value for your money. One study showed that businesses earn $2 for every $1 they spend on video marketing. That means you get more than what you paid for — it’s a good deal!
3. Video Marketing Is a Lucrative Industry
Guess what? Lots of people say that after watching a video from a brand, they feel like buying their stuff! In fact, about 84% of people feel convinced to buy something after watching a video. Isn’t that cool?
There’s a website called YouTube where people can watch videos. Every minute, they upload 300 hours of videos there! And you know what? Almost all people who use the internet watch videos online, like on YouTube. This is a big trend!
When people watch videos about products or services, they understand them better. It’s like they learn more about what they can do and how they work. And just by watching a brand’s video, they decide to buy things!
A lot of advertisers say that making videos for digital marketing is a good idea. It helps them get more customers, sell more things, and make people happy. When customers see videos, they learn about products, ask fewer questions, feel satisfied, and come back to buy more things.
People are saying that when they want to learn about something or make a decision, they watch videos. And they want to see even more videos from their favorite brands in the future.
4. Video Marketing Enhances SEO
Videos are like a treasure for making your website or social media page more visible on search engines. If you want your website to show up higher when people search for things, you should add videos to your website.
That’s because Google and other search engines like websites that have videos. Did you know that Google owns YouTube? So, it’s a good idea to post your videos on YouTube and use important words or phrases to describe them.
When other popular websites mention your website, it can also make your website rank higher and bring more people to visit!
5. Most People Really Like Videos
It’s no secret that people really like watching videos. YouTube is the second biggest search engine in the world, right after Google. It has over 1 billion people using it every month! Did you know that soon, about 82% of all the things we see on the internet will be videos?
When people were asked how they want to learn about things, most of them said they prefer watching short videos. About 73% of people said they like videos, while only 11% want to read articles or posts, 4% like looking at pictures with information, and the rest like doing other things.
The best part about videos is that when people like them, they want to share them with their friends. Actually, people are twice as likely to share videos with their friends compared to other things like social media posts or blog articles.
When your videos get shared, more people will see your brand and what you want to say. Video marketing is a really popular way to grow your business today. It’s considered really important if you want to do well online and be successful in a world where everyone is competing.
If all of this feels a little confusing or overwhelming, don’t worry. We’re here to help you. Here are some tips to remember when you start doing video marketing.
Top Guidelines for Video Marketing
If you want your videos to work, you need to plan, try things out, look at the results, and try again. It’s important to tell a good story and make your customers interested, but you also need to think about how it helps your business.
1. Consideration
When people want to decide if they should buy something, they look for important details. Almost all people, 96% of them, watch short videos that explain things to learn more.
An explainer video is a short video, about 1 to 2 minutes long, that tells you all the important information about a product or service. It’s like a quick guide! When you want to show yourself to new people, using an explainer video is a good idea.
Many brands have found success by putting an explainer video in a special place on their website, social media pages, and other places.
2. Engagement to Build Trust and Loyalty
Keep in touch with your customers and make them feel like they’re part of your special group. You can do this by making videos that help them with what they bought. You can show them how to use it, give them advice, and tell them all about its cool features.
3. Awareness
Getting the attention of new people who don’t know about your brand is the first step. The idea is to be helpful and give them something good. You can use video marketing to share useful information that’s interesting enough for them to remember your brand and want to know more about you.
4. Conversion
When people want to decide if they should buy something, they look for important details. Almost all people, 96% of them, watch short videos that explain things to learn more.
An explainer video is a short video, about 1 to 2 minutes long, that tells you all the important information about a product or service. It’s like a quick guide! When you want to show yourself to new people, using an explainer video is a good idea.
Many brands have found success by putting an explainer video in a special place on their website, social media pages, and other places.
5. Advocacy
After you sell something, it’s time to do one more thing to make your customers even happier. You want them to become big fans of your brand!
You can ask your customers to share their thoughts and experiences about your product. You can also give them special rewards that make them want to tell their friends and make videos about it. They become like your special team who tell others to trust your brand.
The usual way of selling things is good, but video marketing can do even more. It gets your audience interested, makes them trust you, and creates a group of fans who really like your brand.
Ready to Turn Viewers Into Customers and Skyrocket Your Sales?
Harness the persuasive power of our video production services. Captivate your audience, boost engagement, and drive conversions that lead to big sales. Don’t miss out on the opportunity to elevate your marketing game.
Contact us today and let’s create videos that drive massive traffic and convert into substantial revenue for your business!
Established in 2014, Riff Design has been at the forefront of content creation in the UK. With a passion for storytelling, we've honed our expertise in article writing, brand identity services, social media content, and video production. Our commitment to helping brands connect with their audience through compelling narratives and visuals has made us a trusted partner in the industry.
