WEEEForum Animated Statistic
WEEEForum aim to be the global leader in electronic waste management. Their goal is to implement circular economy principles, turning e-waste into valuable resources and minimizing environmental impact.
About the Project
The WEEE Forum, an alliance of organizations fighting electronic waste, approached Riff Design UK to create a video raising awareness about e-waste. The goal was to spread their message globally through social media platforms like Instagram, Facebook, and X (Twitter). Riff Design UK was tasked with crafting a compelling motion graphic video to inspire action towards responsible e-waste management.
Riff Design UK tackled this project with a strategic approach, creating a powerful invitation video that used animated statistics to educate social media audiences about electronic waste. The team designed the video in a 1:1 aspect ratio to ensure optimal viewing across various devices and platforms.
Throughout the video, Riff Design UK incorporated the WEEE Forum’s brand identity, using their color palette and visual guidelines. This approach reinforced brand recognition while delivering a cohesive narrative. The result was a captivating video that effectively communicated the urgency of the e-waste challenge and invited global audiences to join the WEEE Forum’s cause.
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Date
September 2023
Client Name
WEEEForum