Try these tips to make your website even better! When you use them, search engines will like your site more and put it at the top when people search for things.
Table of Contents
Essential Ways to Boost Your Website’s Ranking
1. Share Valuable and Trustworthy Information on Your Website
Good content is super important for your website. When you write really well and know a lot about a topic, it helps your website show up higher in search results.
People will visit your site more, and it will become more popular and trusted. Practice writing and become an expert in what you talk about on your website.
Remember, keywords should be relevant to your content and reflect what users might search for. Conducting keyword research can help you discover specific keywords and phrases that align with your target audience’s search behavior.
See the examples below to understand keywords:
- Health and fitness: “weight loss tips,” “healthy recipes,” “fitness workouts”
- Travel: “best travel destinations,” “budget travel tips,” “solo travel guide”
- Technology: “latest smartphone reviews,” “top tech gadgets,” “how to code”
- Parenting: “tips for new parents,” “child development milestones,” “positive discipline techniques”
- Finance: “personal finance tips,” “how to save money,” “investing for beginners”
- Fashion: “summer fashion trends,” “styling tips,” “best fashion brands”
- Home improvement: “DIY home renovation,” “interior design ideas,” “gardening tips”
- Cooking: “easy recipes,” “meal planning ideas,” “baking techniques”
- Education: “study tips,” “online learning platforms,” “college application advice”
- Personal development: “self-improvement tips,” “stress management techniques,” “goal-setting strategies”
Multiple Keyword Phrases
It’s hard for a webpage to show up in search results for many different words—unless those words are almost the same. One page can be good for both “biomedical engineering jobs” and “biomedical engineering careers”.
But it’s unlikely that one page can work for both “student affairs” and “dean of students” or “gender discrimination” and “violence reporting procedures”. If you want your website to show up for different words, you need to make a different page for each word you want to use.
Besides the web address, title, and big headings, what you write on the page has the biggest impact on search results. Repeat your special words a few times on the page—once or twice in the beginning and end paragraphs, and two to four more times in the rest of the writing.
Be an expert. Put links to other helpful websites or information—both on your own website and other websites.
Remember to use bold, italics, big headings (especially the biggest one – H1), and other special tags to make your special words stand out—but don’t do it too much. You want your writing to sound normal and easy to read. Don’t give up good writing for search engines.
The best pages are written for people, not just for search engines. If you want more ideas, learn more about SEO marketing.
2. Update the Content Daily
We think content is super important, and search engines think so too. They like it when websites have new stuff regularly, so make sure to keep it fresh. Look at your content every now and then (like every semester) and make changes if needed.
You can also write more things on your department’s news blog that have special words. Even short updates about the things you’re talking about can help your website show up better in search results.
If it makes sense, you can also put links on your website that connect to the blog posts or other web pages. This can help readers understand more about the topic.
3. Don’t Forget the Metadata
When you make your website, each page has a special spot between the tags where you can put important information about what’s on the page. If a web team made your website using a CMS, they probably already put some information there for you.
But it’s still important for you to check and change the information if your website changes later on.
The title metadata is what shows up at the top of the browser window and as the main title in search results. It’s the most important information about your page.
If you have a CMS website, the web team made a system that automatically creates the title for each page based on the page’s title. This makes it even more important to have good page titles with special words in them.
The description metadata is like a short description that shows up when people search for your page. It’s like a display window for your website. It tells people what’s inside and tries to make them want to visit.
A good description is usually two sentences long. Sometimes search engines don’t use it, but it’s important to give them the option.
While the keyword metadata doesn’t really affect how high your website shows up in search results. But it’s still okay to put your special words there. You should have a few different phrases.
Usually, it’s good to have around 3-7 phrases, and each phrase can be 1-4 words long. For example, “computer science degree” is a great phrase.
4. Create a Website That Other People Will Want to Link to
A website that has lots of helpful information is trustworthy, and fair, teaches people about things they want to know, and is more likely to get links from other websites. This helps make your website better for search engines.
You can make your website more trusted and believable by putting links in the text that connect to other helpful websites. Instead of using “click here” links, try using the name of the website or page you’re linking to.
“Click here” doesn’t help search engines, but using the actual name of the place, like “Riff Design Agency” has special words and makes your website show up better in search results. It also makes it easier for people to read, especially those who have disabilities or use screen readers.
5. Don’t Underestimate Alt-Tags
Remember to describe your pictures and videos using alt tags. Alt tags are special words that explain what’s in the image or video. This helps search engines find your page, which is super important, especially for people who use text-only browsers or screen readers.
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